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Asia's Pet Healthcare Industry: Booming Investment, Technological Advances, and Humanized Care Trends

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Rapid Evolution and Growing Importance of Pet Healthcare in Asia

The pet healthcare industry, still relatively young yet steadily developing in the Asian region, is undergoing significant advancements. Driven by rising awareness of pets' health needs and owners' growing willingness to provide optimal care for their beloved companions, the sector is attracting substantial investment from leading pharmaceutical companies.

  1. Demand Stimulates Investment

    The increasing demand for veterinary medicines coupled with pet owners' high expectations regarding quality treatment has prompted major pharma fir invest in this market. This has led not only to an expansion of existing facilities but also the establishment of new pet care centers and 247 veterinary hospitals across Asia.

  2. Technological Advances and Innovation

    East Asia is at the forefront of technological advancements in pet healthcare, benefiting from a growing pet adoption rate particularly in China and Japan. The awareness around pets' health importance has created an ideal environment for these companies to expand their presence.

    • Boehringer Ingelheim acquired stakes in New Ruipeng Group NRP Group in September 2020. NRP Group, a leading veterinary care and e-commerce business catering to China's pet healthcare market, is now part of the global pharma giant's portfolio.

    • Merck Animal Health also took significant strides by acquiring worldwide rights to Vecoxan diclazuril, an oral medication that prevents coccidiosis in ruminants. Vecoxan was already avlable in South Korea and Japan, highlighting Asia as a key market for innovative pet healthcare solutions.

  3. Telehealth Services

    In response to the global COVID-19 pandemic's impact on accessibility and continuity of care, many veterinary hospitals are now offering virtual tele-health services. This adaptation ensures reliable and affordable healthcare for pets across Asian countries.

  4. The ization of Pet Ownership

    As pet owners increasingly view their companions as part of the family, there is a growing tr towards izing pet healthcare in Asia. This includes care, enhanced product offerings, and better health insurance options to cater to both emotional and financial burdens associated with pet ownership.

    • China saw an impressive rise from less than 5,000 pet insurance clients in previous years to over 160,000 by 2024, reflecting a significant shift towards pet healthcare assurance. Japan also experienced rapid growth in pet adoption rates and per capita expiture on pet healthcare leading to a surge in pet insurance policy sales.
  5. Oral Care Campgns

    Dental health is becoming increasingly recognized as a critical aspect of pets' overall well-being, especially among dogs and cats. Periodontal disease diagnosis and treatment are on the rise globally, with many organizations across Asia launching awareness campgns and 'dental camps.' Plans for establishing multi-speciality hospitals dedicated to animal healthcare are ongoing.

  6. Significant Progress

    Although still in its early stages, the pet healthcare system in Asia is making significant strides towards providing high-quality care that significantly impacts pets' lives and paves new ways for disease management. The continuous rise in expiture on pets' well-being is expected to transform the industry further, fostering innovations and improvements.

Nandini Roy Choudhury

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