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Sumitomo Corporation: Pioneering Pet Health Solutions Across Global Markets

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Global Case Study: Caring for Our Beloved Pet Companions through Animal Health Solutions

As the world becomes increasingly populated by pets as cherished companions, Sumitomo Corporation has been a pioneering force in entering the veterinary medicine sector since the early 2000s. As Japan's first general trading company to establish an exclusive department focused on this field, we are committed to safeguarding pet health and enhancing overall well-being for both pets and their owners alike.

Leveraging our expertise from pharmaceuticals to agrochemicals

Sumitomo Corporation has been instrumental in advancing the animal health market since the early 2000s. Utilizing decades of experience in exporting and importing health protective medicines and agricultural chemicals that foster crop growth, we have navigated into the pet care sector.

Our core mission is centered around elevating the Quality of Life QOL for pets and their owners by leveraging our extensive global network that enables us to source animal health products worldwide for Japanese companies while also exporting premium Japanese solutions. As a sole integrated trading company in Japan with expertise dedicated to animal health, Sumitomo Corporation stands unique.

The Link between Pet Health and Wellbeing

The global market for animal health products is robustly valued at over $150 billion, mntning stability even through the COVID-19 pandemic's uncertnties. This growth can be attributed to an expanding pet owner base among young demographics like Millennials and Generation Z in countries such as the U.S. and China, where purchasing power is on the rise.

Given the surge in single-person households due to declining birth rates and increased life expectancy, pets are becoming not just companions but essential elements of health promotion. Data suggests that elderly individuals who live with pets experience lower healthcare costs compared to their counterparts without pets, indicating a positive impact on health too.

Partnering for Pet Wellbeing

We at Sumitomo Corporation actively forge alliances with domestic and international companies specializing in pet supplies. Our strategic investment in Hartz Mountn Corporation, the leading U.S. producer and distributor of flea management products, dog pads, pet treats, toys, and more, since 2004 is a testament to our commitment.

The alliance has been strengthened further by our capital partnership with Unicharm, Japan's market leader in pet care products. Together with Hartz, the combined expertise in product development, marketing prowess, brand presence, and market reach of Unicharm, alongside Sumitomo Corporation’s business acumen, drives this strategic partnership.

Digital Transformation through E-commerce

In addition to these partnerships, we have also recognized the potential of e-commerce platforms like Petgo, which offers pet supplies online since 2018. By integrating with Petgo's extensive customer base exceeding half a million users, Sumitomo Corporation gather valuable data on consumer behavior and apply it to refine our sales strategies and future product innovation.

Expanding Reach: A Global Initiative

Selling animal health products requires a robust supply chn management that includes county-level licensing requirements, competitive manufacturing partners, and expertise in cross-border transactions. The strength of our Sumitomo Corporation Group network enables us to leverage these assets effectively, ming to expand our global sales network as population aging progresses worldwide.

As pets continue to play significant roles in enriching people's lives through companionship and health benefits, Sumitomo Corporation is poised for further growth and diversification in the animal health business sector.
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