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DECEMBER 06, 2021
Zoetis's CEO and Chief Digital Officer Discuss the Transformation of Animal Health with Technology, Data, and Analytics
Zoetis, a global leader in animal health, recently embarked on a major digital transformation. By leveraging technology, data, and analytics, Zoetis build upon its history as an innovator in animal health by developing more innovative products and enhancing customer experiences.
In this exclusive interview with Torben Danger from Boston Consulting Group BCG, CEO Kristin Peck and Executive Vice President and Chief Information and Digital Officer Wafaa Mamilli share the driving forces behind this initiative, discussing key elements of the journey. They also address challenges like attracting digital talent while ensuring a culture where everyone has digital skills.
Peck highlights that Zoetis' transformation is inspired by the increasing expectations for digital engagement among consumers, veterinarians, and producers alike. These individuals are accustomed to paying bills online, accessing new products digitally, and utilizing technology to manage their own health. The animal health industry must adapt to these changing customer expectations, which include better predictions of illnesses and more efficient resource management.
Mamilli emphasizes the importance of leadership commitment as a primary driver for this digital transformation. She stresses setting an agenda that is not only focused on the technological aspect but also aligns with strategic priorities set by executive teams. Additionally, creating the right teams and prioritizing debates effectively are critical components.
Peck envisions how technology could reshape animal health over the next decade:
Predictive animal health: Better detection systems that alert owners about sick animals before they require treatment, promoting preventive care.
Digital diagnostics: Access to barnside diagnostic tools that provide comprehensive information on an animal’s genetics and testing results for more informed decision-making in animal management.
Data-driven insights: Utilization of data analytics to improve efficiency in areas such as genetics, tagging, algorithms, and feeding practices.
To gn a deeper understanding of these developments, watch the full interview with Peck and Mamilli.
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